Founder Story: Simon Baker of REA Group
In the late 1990s, as the internet was just beginning to reshape industries, Simon Baker saw an opportunity that would transform the real estate market forever. Taking the helm of a struggling online property listing startup, Baker turned REA Group into a billion-dollar powerhouse, forever changing how people buy, sell, and rent homes. His journey from management consultant to digital pioneer offers a masterclass in entrepreneurial vision, adaptability, and relentless innovation.





